Know every click.
Own every
conversion.

About Xpnsr Tracker — Ad Click Tracking & Attribution

Xpnsr Tracker is a high-performance ad click tracking and attribution platform designed for media buyers, affiliate managers, and performance marketers who need real-time visibility into campaign performance. The platform uses server-to-server (S2S) postback endpoints to capture clicks and conversions as they happen, with no JavaScript or SDK required. The redirect engine, written in Rust, handles millions of clicks per day with sub-millisecond processing time per click, ensuring that your tracking infrastructure never becomes a bottleneck for your campaigns. The Tracker platform supports unlimited campaigns with configurable landing pages for A/B testing, traffic split rules that can be adjusted in real time, and geo-targeting rules that route traffic to different landing pages based on the visitor's country, region, or city. The bot shield module uses IP reputation databases, browser fingerprinting, behavioural analysis, and TOR exit node detection to filter fraudulent clicks before they reach your conversion tracking pipeline. Bot shield statistics show the total number of requests filtered, the percentage of traffic identified as bots, and a breakdown of bot types by detection method. The postback management section shows the status of all configured postback endpoints, including delivery success rates, average response times, and recent delivery logs. Custom postback macros allow you to pass dynamic parameters — source, geo, OS, browser, device type, and sub-ID — to your offer networks. The cohort analysis tool groups conversions by time of day, day of week, traffic source, geographic region, and device type, making it easy to identify high-performing segments. Cohort data can be exported for further analysis in external tools. The A/B testing module tracks statistical significance for each split test, showing the number of visitors, conversions, and conversion rate for each variant. Tests can be configured with custom traffic split ratios and can be stopped automatically when statistical significance is reached. Geo-targeting rules allow you to route traffic to different landing pages based on the visitor's country, region, or city, with support for include and exclude lists. The Tracker platform also supports multi-currency ROI calculation, automatically converting payouts from different offer networks to your base currency using real-time exchange rates. For teams managing multiple campaigns across multiple offer networks, the consolidated view shows total spend, total revenue, and net profit across all active campaigns. The export function generates detailed CSV reports with click-level and conversion-level data, including all tracking parameters and custom macros. API latency monitoring tracks the performance of postback endpoints and the redirect engine, with p50 latency targets under 20ms and p99 targets under 100ms. The redirect engine, written in Rust, handles millions of clicks per day with sub-millisecond processing time per click. Bot shield updates are deployed automatically based on the latest threat intelligence feeds, with zero downtime during updates. The Tracker platform integrates with major offer networks including MaxBounty, CPA.house, AdCombo, ClickDealer, and any network that supports S2S postback tracking. Custom postback templates are available for networks with non-standard tracking parameters. The platform also supports direct integration with affiliate networks via API for automated offer import and payout updates. The campaign management interface allows you to create, pause, and archive campaigns directly from the dashboard. Each campaign can be configured with multiple landing pages for A/B testing, with traffic split rules that can be adjusted in real time. The landing page rotation supports round-robin, weighted, and geo-based distribution. The Tracker platform also supports click fraud detection beyond the bot shield, including click flooding detection, rapid click filtering, and conversion rate anomaly detection. Suspicious click patterns are flagged in the activity feed and can be reviewed manually. The platform maintains a detailed click log with IP address, user agent, referrer, timestamp, geographic location, device type, and browser fingerprint for every click. Click logs are retained for 90 days and can be exported for offline analysis. The Tracker platform is available as a standalone product or as part of the Xpnsr bundle that includes Expense and CBN. For pricing and feature comparisons, see the pricing section on the home page. For technical documentation, API reference, and integration guides, visit the Xpnsr Blog at blog.html or contact the support team at support@xpnsr.tech. Enterprise customers can reach out to enterprise@xpnsr.tech for custom pricing, dedicated support, and SLA guarantees.