Blog
Leitfäden für Media Buyer.
Wie Tracking, Routing und Betrugsschutz in der Praxis funktionieren, vom Team hinter XPNSR Tracker. Die Artikel sind auf Englisch.
S2S Postback Setup: A 5-Minute Guide for Affiliates
From zero to tracking real conversions: no SDK, no pixel, just a server-to-server postback URL and the right macros.
Lesen →A/B Testing for Push & Native: A Practical Framework
How to split-test landing pages and offers on push and native traffic without fooling yourself with small numbers.
Lesen →Bot Detection for Media Buyers: A Technical Primer
IP intelligence, TLS fingerprints and behaviour: how bot filtering works, and how to keep fake clicks out of your numbers.
Lesen →Media Buying KPIs: Beyond CTR and CPM
The numbers that decide whether a campaign makes money: EPC, ROI, CR by stage, cost per conversion and the reports that show them.
Lesen →