Blog
Guías para media buyers.
Cómo funcionan en la práctica el seguimiento, el enrutamiento y el antifraude, escrito por el equipo de XPNSR Tracker. Los artículos están en inglés.
S2S Postback Setup: A 5-Minute Guide for Affiliates
From zero to tracking real conversions: no SDK, no pixel, just a server-to-server postback URL and the right macros.
Leer →A/B Testing for Push & Native: A Practical Framework
How to split-test landing pages and offers on push and native traffic without fooling yourself with small numbers.
Leer →Bot Detection for Media Buyers: A Technical Primer
IP intelligence, TLS fingerprints and behaviour: how bot filtering works, and how to keep fake clicks out of your numbers.
Leer →Media Buying KPIs: Beyond CTR and CPM
The numbers that decide whether a campaign makes money: EPC, ROI, CR by stage, cost per conversion and the reports that show them.
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