Блог

Гайды для медиабайеров.

Как трекинг, маршрутизация и антифрод работают на практике, от команды XPNSR Tracker. Статьи на английском.

S2S Postback Setup: A 5-Minute Guide for Affiliates

From zero to tracking real conversions: no SDK, no pixel, just a server-to-server postback URL and the right macros.

How to split-test landing pages and offers on push and native traffic without fooling yourself with small numbers.

IP intelligence, TLS fingerprints and behaviour: how bot filtering works, and how to keep fake clicks out of your numbers.

The numbers that decide whether a campaign makes money: EPC, ROI, CR by stage, cost per conversion and the reports that show them.