Blog
Guides pour media buyers.
Comment le suivi, le routage et l’antifraude fonctionnent en pratique, par l’équipe de XPNSR Tracker. Les articles sont en anglais.
S2S Postback Setup: A 5-Minute Guide for Affiliates
From zero to tracking real conversions: no SDK, no pixel, just a server-to-server postback URL and the right macros.
Lire →A/B Testing for Push & Native: A Practical Framework
How to split-test landing pages and offers on push and native traffic without fooling yourself with small numbers.
Lire →Bot Detection for Media Buyers: A Technical Primer
IP intelligence, TLS fingerprints and behaviour: how bot filtering works, and how to keep fake clicks out of your numbers.
Lire →Media Buying KPIs: Beyond CTR and CPM
The numbers that decide whether a campaign makes money: EPC, ROI, CR by stage, cost per conversion and the reports that show them.
Lire →